Creating a store on Amazon Turkey offers an excellent opportunity for sellers to tap into the growing e-commerce market in Turkey. With over 83 million people, Turkey’s online shopping sector is booming, and Amazon Turkey provides access to a vast audience. Whether you’re an established brand or a new seller looking to expand, building a store on Amazon Turkey can help you reach millions of potential customers.

Setting up an Amazon store in Turkey requires a clear understanding of the platform, its policies, and the local market. This guide will walk you through the steps of setting up your store, the requirements, and how to optimize your store for success.

Why Should You Consider Selling on Amazon Turkey?

Amazon Turkey is one of the leading e-commerce platforms in the country, offering a vast marketplace for a wide range of products. But why should you consider selling here?

• Growing e-commerce market: Turkey’s e-commerce sector has seen rapid growth in recent years, with projections estimating over $40 billion in online sales by 2025.
• Large customer base: With millions of active users, Amazon Turkey provides sellers with a significant customer pool.
• Access to Amazon’s infrastructure: Sellers benefit from Amazon’s robust fulfillment options, including FBA (Fulfilled by Amazon), ensuring faster delivery times and improved customer satisfaction.
• Brand visibility: Amazon’s powerful algorithms help your products become more visible to a relevant audience, enhancing sales opportunities.

Selling on Amazon Turkey gives you access to one of the most prominent e-commerce marketplaces in the region, allowing you to scale your business effectively.

What Are the Key Requirements to Create a Store on Amazon Turkey?

Creating a store on Amazon Turkey involves several important steps. Before you can list products and start selling, you’ll need to meet Amazon’s requirements.

1. Create a Seller Account: To sell on Amazon Turkey, you must register for an Amazon Seller Central account. You can choose between Individual and Professional accounts, depending on the volume of sales you expect. The Professional account, priced at around 99 TRY/month, is ideal for larger sellers.

2. Provide Tax Information: As part of the registration process, Amazon requires sellers to provide tax information. This includes your VAT (Value Added Tax) number if applicable. Make sure you are familiar with Turkish tax regulations before proceeding.

3. Banking Information: You’ll need to provide your bank account details for Amazon to transfer your earnings. Amazon Turkey supports a variety of payment methods, but make sure your bank supports international transfers if you’re not based in Turkey.
4. Product Compliance: Ensure that the products you plan to sell comply with Turkish regulations. This is particularly important for items such as electronics, cosmetics, and health-related products, which require local certifications or approvals.

Once you have completed these steps, you are ready to begin listing products and managing your Amazon store.

How Do You Create and Optimize Your Amazon Storefront in Turkey?

After registering your seller account, you can create a custom Amazon Storefront. This feature allows you to build a branded store within Amazon that highlights your product catalog. A well-designed storefront can help improve your brand’s visibility and enhance customer engagement.

Here’s how you can create and optimize your Amazon Storefront on Amazon Turkey:

1. Access the Store Builder Tool

Once logged into Seller Central, navigate to the Stores section, and click Create Store. You’ll be prompted to choose a template for your store. Select a layout that matches your brand and product line.

2. Customize Your Store Design

Amazon provides various customization tools that allow you to add images, product galleries, videos, and text blocks to your store. Focus on creating a visually appealing and informative store that resonates with your target audience in Turkey.

3. Use High-Quality Images and Videos

Visual elements are crucial in attracting customers. Ensure that you use high-resolution images and videos that showcase your products in detail. For example, many successful sellers use 360-degree product views or lifestyle imagery to give customers a better understanding of the items.

4. Optimize Product Listings

Each product on your Amazon store should have optimized titles, detailed descriptions, and bullet points that clearly explain the features and benefits. Utilize relevant Turkish keywords to improve your visibility in local searches.

5. Add an About Us Section

This section allows you to tell your brand’s story, building trust with customers. Highlight your brand’s values, unique selling points, and the benefits of purchasing from your store.

By creating a customized and well-organized storefront, you enhance your brand’s presence on Amazon Turkey, making it easier for customers to find your products.

How Can You Manage Payments and Fulfillment on Amazon Turkey?

Amazon Turkey offers several fulfillment and payment options, allowing sellers to manage their stores efficiently. The key aspects to consider include:

1. Fulfillment by Amazon (FBA) 

With FBA, you can store your products in Amazon’s Turkish fulfillment centers, and Amazon handles the picking, packing, and shipping. FBA also takes care of customer service and returns, reducing the logistical burden on sellers. While using FBA can result in higher fees, it provides faster delivery and Prime eligibility, which can significantly boost your sales.

2. Self-Fulfillment

If you prefer to handle shipping yourself, Amazon also allows for Merchant Fulfilled Network (MFN). This means you are responsible for shipping orders directly to customers. However, keep in mind that shipping times and customer service can affect your seller ratings.

3. Payment Processing

Amazon transfers payments to your bank account every 14 days. It is essential to monitor your account regularly and ensure all payment details are accurate to avoid delays.

4. Managing Returns

Turkish customers expect a seamless returns process. By leveraging FBA, Amazon takes care of returns, but if you’re handling shipping yourself, you’ll need a clear and fair return policy.

Managing your payments and fulfillment efficiently ensures a smooth selling experience on Amazon Turkey and can help you gain positive reviews from customers.

What Are the Best Practices for Promoting Your Amazon Store on Amazon Turkey?

Marketing and promoting your store are crucial for increasing visibility and driving sales. Here are some strategies to promote your store on Amazon Turkey:

1. Amazon Advertising: One of the best ways to gain exposure is through Amazon’s advertising platform. You can run Sponsored Product Ads, Sponsored Brands Ads, and Sponsored Display Ads to promote your products to a broader audience. Sponsored Products Ads, in particular, can place your items at the top of search results, making it easier for customers to find your products.
2. Leverage Social Media: Social media platforms like Instagram, Facebook, and Twitter are widely used in Turkey. Share links to your Amazon store and products across your social media accounts to drive external traffic.
3. SEO Optimization: Optimizing your product listings with relevant keywords in Turkish can improve your store’s organic visibility on Amazon. Conduct thorough keyword research using tools like Helium 10 or Jungle Scout to find high-traffic keywords used by Turkish shoppers.
4. Customer Reviews: Positive reviews play a significant role in influencing customer purchasing decisions. Encourage customers to leave reviews by providing excellent service and following up with requests for feedback. Amazon Turkey also has a Vine Program, where selected sellers can send free products to Amazon reviewers to get initial feedback.

By implementing these marketing strategies, you can increase the visibility of your store on Amazon Turkey and drive more traffic and sales.

What Legal and Tax Considerations Should You Be Aware of When Selling on Amazon Turkey?

When selling on Amazon Turkey, you need to be aware of the legal and tax obligations involved. Turkey has specific regulations that sellers must comply with, especially regarding VAT and product certifications.

1. VAT Registration: Sellers operating in Turkey must register for VAT if their business exceeds the registration threshold. VAT in Turkey is generally 18%, but certain products, such as food and medicine, may have lower rates. Ensure that you are correctly charging VAT to customers and submitting VAT returns to the Turkish tax authorities.
2. Customs and Import Duties: If you are shipping products from outside Turkey, you’ll need to consider customs duties and import taxes. These vary depending on the type of product and its value. Consult with a local customs broker to understand the fees and processes involved in importing goods into Turkey.
3. Product Compliance: Certain products, such as electronics, toys, and cosmetics, require local certification or testing before they can be sold in Turkey. Make sure to review local regulations and ensure all certifications are in place before listing these products on Amazon.

Understanding these legal and tax considerations will help you avoid potential fines and ensure compliance with Turkish regulations.

Summary

Creating a store on Amazon Turkey presents a lucrative opportunity to reach millions of potential customers in a growing e-commerce market. To succeed, focus on building a well-designed storefront, optimizing product listings, leveraging Amazon’s fulfillment services, and promoting your store through advertising and SEO.

Ensure that you comply with Turkish legal and tax regulations and use tools like FBA to simplify your operations and offer faster delivery times. By following these strategies, you can create a thriving Amazon store in Turkey and scale your business successfully.

FAQs

What types of products are popular on Amazon Turkey?

Electronics, fashion items, home goods, and beauty products are among the most popular categories on Amazon Turkey.

Do I need to speak Turkish to sell on Amazon Turkey?

While it is not mandatory, having product listings in Turkish can help improve visibility and make it easier for Turkish customers to find and purchase your products.

Can I sell on Amazon Turkey if I’m not based in Turkey?

Yes, international sellers can create a store on Amazon Turkey, but they need to meet local legal requirements, including VAT registration and product compliance.