When it comes to standing out on Amazon, A+ Content plays a pivotal role in capturing customer attention and driving sales. But here’s the catch—your visuals and text must adhere to precise specifications to ensure your product listings look professional and function seamlessly. Whether you’re using Basic A+ Content or Premium A+ Content, knowing the correct sizes and guidelines can make or break your presentation.

This article will cover everything you need to know about Amazon A+ Content sizes, covering the dimensions for various modules, the differences between Basic and Premium options, and practical tips to optimize your content for success.

What is Amazon A+ Content?

Amazon A+ Content is a feature that allows sellers and vendors with brand registry access to enhance their product listings with visually rich modules. These modules include high-quality images, text descriptions, comparison charts, and even videos to help tell a compelling story about your product.

There are two primary tiers of A+ Content:

1. Basic A+ Content: Available to all sellers and vendors who are part of the Amazon Brand Registry program.
2. Premium A+ Content: An advanced version with exclusive modules and features, available only to selected vendors based on eligibility.

Both types aim to improve conversion rates by giving customers detailed product insights and a more engaging shopping experience.

Why Do Correct Content Sizes Matter for A+ Contents?

Amazon enforces strict size and format requirements for all A+ Content submissions. Failing to meet these standards can result in rejection, delays, or poor rendering on customer devices.

Using the correct content sizes ensures:

• A polished and professional appearance for your listings.
• Optimized performance across both desktop and mobile devices.
• Faster approval during the submission process.

On the flip side, incorrect sizes can lead to stretched images, truncated text, or worse—frustrating user experiences that deter potential buyers.

Amazon A+ Content Sizes: Modules and Specifications

Basic A+ Content Sizes

Basic A+ Content includes a range of modules, each with specific size requirements. Below is a breakdown of the most common modules and their corresponding dimensions:

• Standard Company Logo: 600 x 180 pixels. This module is ideal for reinforcing brand identity.
• Standard Comparison Chart: 150 x 300 pixels per image. You can include 2 to 6 products in this module.
• Standard Image with Dark/Light Text Overlay: 970 x 300 pixels. Perfect for combining visuals with a compelling call to action.
• Standard Image Header with Text: 970 x 600 pixels. This module works well for showcasing detailed product features.
• Standard Multiple Image Module A: 300 x 300 pixels per image, with space for up to 4 images.
• Standard Product Description Text: Text-only module, no images required. Ideal for elaborating on product details.
• Standard Single Image & Highlights: Includes an image (300 x 400 pixels) and a text highlight area (350 x 175 pixels).
• Standard Single Left/Right Image: 300 x 300 pixels, used for side-by-side image and text display.
• Standard Technical Specifications: A text-only module for highlighting product specs.
• Standard Three Images & Text: 300 x 300 pixels per image, arranged in a row.
• Standard Four Image/Text Quadrant: 135 x 135 pixels per image, designed for compact visual representation.

Premium A+ Content Sizes

Premium A+ Content offers an expanded range of modules, designed to elevate your listing even further. Here are the most notable ones:

• Premium Comparison Table One: 200 x 225 pixels per image. This module allows for detailed product comparisons, including price, review count, and an “Add to Cart” button.
• Premium Dual Images with Text: 650 x 350 pixels for both images, optimized for desktop and mobile.
• Premium Four Images with Text: 300 x 225 pixels per image. This layout works well for multi-feature displays.
• Premium Full Image Module: Desktop dimensions: 1464 x 600 pixels. Mobile dimensions: 600 x 450 pixels.
• Premium Full Video: Recommended resolution: 1920 x 1080 pixels, submitted in MP4 format. A thumbnail image is also required.
• Premium Navigation Carousel: A flexible module supporting 2 to 5 images with interactive navigation features.
• Premium Q&A Module: Text-only module for addressing common customer questions.
• Premium Text Modules: Text-only layouts with a headline limit of 80 characters and a body text limit of 5,000 characters.

General Image and Text Requirements for Amazon A+ Contents

To ensure your A+ Content is approved and looks its best, keep these general guidelines in mind:

• Image Resolution: Use high-resolution images (300 dpi) to maintain quality across devices.
• File Formats: Save images in JPEG or PNG format for best compatibility.
• File Size: Most modules allow images up to 2 MB in size. Compress files if necessary, but avoid sacrificing quality.
• Text Length: Be concise and impactful. While some modules support up to 5,000 characters, prioritize clarity over length.

Best Practices for Optimizing A+ Content

Optimizing A+ Content involves combining visually appealing designs with impactful messaging to enhance customer engagement. Start by maintaining consistent branding across all modules, including colors, fonts, and tone, to reinforce brand identity. 

Highlight your product’s key features using sharp, high-resolution images and clear, concise text. Comparison charts are excellent for showcasing advantages over competitors, helping customers make informed decisions. Ensure your content is mobile-friendly, as a significant portion of shoppers use mobile devices. Always preview your content on various screen sizes to ensure proper formatting. 

Lastly, integrate a strong call-to-action (CTA) that directs customers to purchase, enhancing the overall effectiveness of your A+ Content. Attention to detail ensures a polished, professional result.

FAQs

What happens if my images don’t meet Amazon’s size requirements?

Images that don’t meet the specifications will be rejected during the upload process. To avoid delays, double-check your dimensions before submission.

Can all sellers access Premium A+ Content?

No, Premium A+ Content is available only to selected vendors who meet specific criteria set by Amazon.

How does proper sizing impact sales?

Using the correct dimensions ensures a polished appearance, leading to increased customer trust and higher conversion rates.

Wrap Up

Amazon A+ Content is a game-changer for enhancing product listings, but the key to success lies in following the correct size specifications. Whether you’re using Basic modules or leveraging Premium features, adhering to these guidelines will ensure your content looks professional and performs effectively across all devices.

By investing time in creating high-quality A+ Content, you can build trust with your audience, improve your product’s visibility, and ultimately drive more sales. Take the extra step to fine-tune your visuals and text—it’s a decision your business will thank you for.